Just a couple days after Facebook's hyped up "secret" announcement was revealed to be Graph Search -- which, powered by Bing, uses social signals to try to create a truly social search experience within Facebook -- Bing has announced that its search results will now feature 5x more content from users' Facebook friends, including status updates, links, and comments.
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/34081/Bing-Adds-5x-More-Facebook-Content-to-its-Search-Results.aspx#ixzz2IcFqlWxR
lunedì 21 gennaio 2013
giovedì 3 gennaio 2013
L'anno nuovo che sarà
“I hope that in this year to come, you make mistakes.
Because if you are making mistakes, then you are making new things, trying new things, learning, living, pushing yourself, changing yourself, changing your world. You're doing things you've never done before, and more importantly, you're Doing Something.
So that's my wish for you, and all of us, and my wish for myself. Make New Mistakes.
Make glorious, amazing mistakes. Make mistakes nobody's ever made before. Don't freeze, don't stop, don't worry that it isn't good enough, or it isn't perfect, whatever it is: art, or love, or work or family or life.
Whatever it is you're scared of doing, Do it.
Make your mistakes, next year and forever.”
― Neil Gaiman
I miei propositi da qualche anno a questa parte funzionano "a tema".
Solitamente riguardano stati d'animo o atteggiamenti che scelgo in quanto si sono man mano definiti nel corso dell'anno, suggeriti dalle evoluzioni dei "propositi" precedenti.
Ho iniziato questa abitudine, mio malgrado, con l'anno del Dolore e della reazione, seguito da quello della Sincerità e della consapevolezza, poi da quello della Sobrietà e del silenzio, per finire con l'ultimo, quello della Pace e del buon distacco.
Questo 2013 vorrei che fosse un anno concentrato sul Costruire, dentro e fuori, ma solo l'essenziale e il valevole.
Non è semplice: Costruire e valorizzare. Significa anche sapere cosa vale e cosa no. Mi darà da fare, ma sono ambiziosa.
E comunque devo stare attenta a non cadere nella tentazione di riempire i vuoti che mi sono creata.
I vuoti sono "valevoli", per definizione, non sono mancanze. Il vuoto è come il silenzio, di questi tempi. Offre impensate opportunità di ascolto, di visione e di revisione.
Quindi, costruiamo poco... ma buono!!
E senza dimenticare tutti i bei propositi degli anni scorsi, che non sono tappe, bensì mattoni da cementare per bene.
p.s. del 26/10/2013 : viene prima la gallina o l'uovo? I propositi sono intuizioni o direzioni?
mercoledì 14 novembre 2012
Mobile Marketer's Classic Guide to Mobile Commerce - Classic Guides - Mobile Marketer
Mobile Marketer's Classic Guide to Mobile Commerce
Mobile commerce set to blaze new trails
Mobile commerce is the one mobile channel on fire. As retailers are learning – to their chagrin or delight – mobile can be their best friend, worst enemy or, as many view it, as the frenemy.
But those reservations do not matter. What is indisputable is that mobile is the future of retail. It is shaping not only shopping done online, but also influencing store-based retail. Savvy retailers are ahead of their customers, offering shopper-friendly mobile Web sites, applications, SMS- and email-based loyalty programs, coupons, QR codes and targeted, geo-fenced mobile advertisements and integration into Apple and Google’s loyalty and commerce initiatives.
Show grooming
Mobile commerce is expected to account for 20 percent of online sales in 2012, according to IBM. But that is just the beginning. As consumers get more comfortable shopping on smartphones and tablets, overcoming issues such as unfamiliarity and security fears, they will take to mobile commerce at an even faster adoption rate than ecommerce. Sadly, not all retailers understand the speed of adoption that they can expect from consumers, nor the heightened expectation levels from their target audience.
What this Classic Guide to Mobile Commerce – produced annually by this publication – does is provide how-to advice, pointers and best-practice tips on how to get a retailer started in mobile commerce. It is also useful for retail executives who are already including mobile in the mix to evaluate how they stack up with best practice.
Mobile must not be viewed as merely yet another technology. Instead, it is to be respected for what it has done to consumers: liberated them from time and space constraints associated with searching, shopping and buying. It is not technology that is mobile, it is the consumer.
Indeed, given the state of the economy and the increasingly finicky nature of consumers, retailers have little time to offer an optimized shopping experience on mobile. Smartphones are already playing a critical role in driving traffic to retail stores, in addition to threatening the viability of bricks-and-mortar operations with the new showrooming phenomenon where consumers research in stores on their phones only to buy elsewhere for cheaper – Amazon.
Tablets, on the other hand, are now stealing share from laptop- and PC-based ecommerce, making shopping more enjoyable and appealing. Many retailers now claim that tablet commerce is on its way to becoming the dominant mobile revenue channel.
[ Read more...]
Mobile commerce set to blaze new trails
Mobile commerce is the one mobile channel on fire. As retailers are learning – to their chagrin or delight – mobile can be their best friend, worst enemy or, as many view it, as the frenemy.
Show grooming
Mobile commerce is expected to account for 20 percent of online sales in 2012, according to IBM. But that is just the beginning. As consumers get more comfortable shopping on smartphones and tablets, overcoming issues such as unfamiliarity and security fears, they will take to mobile commerce at an even faster adoption rate than ecommerce. Sadly, not all retailers understand the speed of adoption that they can expect from consumers, nor the heightened expectation levels from their target audience.
What this Classic Guide to Mobile Commerce – produced annually by this publication – does is provide how-to advice, pointers and best-practice tips on how to get a retailer started in mobile commerce. It is also useful for retail executives who are already including mobile in the mix to evaluate how they stack up with best practice.
Mobile must not be viewed as merely yet another technology. Instead, it is to be respected for what it has done to consumers: liberated them from time and space constraints associated with searching, shopping and buying. It is not technology that is mobile, it is the consumer.
Indeed, given the state of the economy and the increasingly finicky nature of consumers, retailers have little time to offer an optimized shopping experience on mobile. Smartphones are already playing a critical role in driving traffic to retail stores, in addition to threatening the viability of bricks-and-mortar operations with the new showrooming phenomenon where consumers research in stores on their phones only to buy elsewhere for cheaper – Amazon.
Tablets, on the other hand, are now stealing share from laptop- and PC-based ecommerce, making shopping more enjoyable and appealing. Many retailers now claim that tablet commerce is on its way to becoming the dominant mobile revenue channel.
[ Read more...]
mercoledì 24 ottobre 2012
Typeform | Create awesome forms & surveys that function seamlessly across devices
Typeform
TypeForm might have found a solution. The designers of the service have decided to reinvent the Web form by making the user focus on one simple step of the form at a time. The service allows you to build, design and use forms for your projects. The forms make full use of available screen width, use beautiful typography, include a progress indicator and work nicely with touch and keyboard. The tool is currently in beta, but it’s definitely worth bookmarking. Now, that’s a great option for public polls, surveys or good ol’ Web forms!
Better Web Forms On Mobile
Do you like to fill in Web forms on your mobile device? How often have you found yourself jumping from your phone to a tablet or a laptop to just get through that lengthy checkout process? Especially on our little mobile companions, we still haven’t found a way to make interacting with Web forms at least as bearable as on large resolution views.TypeForm might have found a solution. The designers of the service have decided to reinvent the Web form by making the user focus on one simple step of the form at a time. The service allows you to build, design and use forms for your projects. The forms make full use of available screen width, use beautiful typography, include a progress indicator and work nicely with touch and keyboard. The tool is currently in beta, but it’s definitely worth bookmarking. Now, that’s a great option for public polls, surveys or good ol’ Web forms!
Hacker Rank :: Real World Programming Problems and Competitions
Hacker Rank :: Real World Programming Problems and Competitions
HackerRank is a new platform that demands a bit more of their users than the ability to post photos and status updates. At HackerRank, coders can build quick hacks, code game bots and collaborate to solve real-world challenges. The site was co-founded by Vivek Ravisankar, a competitive spirit who says he was addicted to sites such as ACM back at school. He and his team believe that coders are most interested in solving real-world problems, and therefore aim to have users work out challenges that companies currently deal with, in areas such as machine learning, artificial intelligence and distributed systems.
The degree of difficulty of the existing 10 levels is determined by the number of users who solve a problem. In order to ensure a learning effect, solutions are eventually posted online. The site wants to focus on attracting well-versed coders, not beginners. However, to log in you don’t need to be a scripting genius, but you need to manage to figure out a logic puzzle. Good luck! (ea)
HackerRank is a new platform that demands a bit more of their users than the ability to post photos and status updates. At HackerRank, coders can build quick hacks, code game bots and collaborate to solve real-world challenges. The site was co-founded by Vivek Ravisankar, a competitive spirit who says he was addicted to sites such as ACM back at school. He and his team believe that coders are most interested in solving real-world problems, and therefore aim to have users work out challenges that companies currently deal with, in areas such as machine learning, artificial intelligence and distributed systems.
The degree of difficulty of the existing 10 levels is determined by the number of users who solve a problem. In order to ensure a learning effect, solutions are eventually posted online. The site wants to focus on attracting well-versed coders, not beginners. However, to log in you don’t need to be a scripting genius, but you need to manage to figure out a logic puzzle. Good luck! (ea)
martedì 2 ottobre 2012
Is Apple screwing up location-based advertising opportunities?
Eh sì:
" [...] The biggest impact that will be felt from Apple's new maps is the impact on localized search. [...] The problems will prove to be even more impactful when it will come to marketers create location-based campaigns — a trend that has been rapidly growing. Everything nowadays is about location, therefore, if there is a glitch of some sort – it will be a problem for both marketers and consumers.[...] "
" [...] The biggest impact that will be felt from Apple's new maps is the impact on localized search. [...] The problems will prove to be even more impactful when it will come to marketers create location-based campaigns — a trend that has been rapidly growing. Everything nowadays is about location, therefore, if there is a glitch of some sort – it will be a problem for both marketers and consumers.[...] "
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