Swarovski spans mobile, in-store for Fashion’s Night Out style competition - Luxury Daily - Mobile

“This program will distinguish Swarovski because it will allow us to reach consumers wherever they may be celebrating FNO,” Swarovski’s Mr. Ricci said.

“We will be hosting parties at two of our New York boutiques, but the Instagram component will help us connect with Swarovski consumers across the country,” he said.

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