New media scholar Dr. Nicholas A. John set out understand what's so special about "share." Analyzing how the terminology used by the web's 44 most popular and significant social networking sites has evolved since the early 2000s, he argued in an article for the journal New Media Society that web firms are exploiting the embedded morality of the word "sharing" to encourage users to reveal more about themselves and also to better conceal the commercial relationships that keep these data barons in business. [...]
http://www.huffingtonpost.com/bianca-bosker/the-insidiousness-of-sharing-why-we-share_b_1728550.html?utm_campaign=080112&utm_medium=email&utm_source=Alert-technology&utm_content=FullStory
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