The Anatomy of an Awful Marketing Email

The Anatomy of an Awful Marketing Email

...according to Return Path, marketing emails are responsible for 70% of 'this is spam' complaints. That means even if you don't think about junk mail as a recipient, as a marketer, you should all be thinking about it all the time -- specifically, whether your own marketing emails are part of that 70%...
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/34099/The-Anatomy-of-an-Awful-Marketing-Email.aspx#ixzz2JPa3YDLY