Remember: people are naturally inclined to share content they find valuable. It shows to their followers that they're someone worth following because of the useful information they share, making them a valuable contributor to the social networks they populate. Furthermore, content sparks conversations and gives people fodder to comment about and discuss with their social media connections. On the marketing side of things, encouraging your readers to share your content in social media also extends the reach of it to people outside of your direct network. So why not make it as easy as possible for your readers to share your valuable content? Think about it as social sharing enablement!
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/33402/A-Simple-Guide-to-Creating-Social-Media-Sharing-Links-for-Your-Ebooks.aspx#ixzz2199Mg5a9
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