How Even 'Boring' Industries Can Create Interesting Content

According to a survey from Corporate Visions via MarketingProfs, 37%

of B2B marketers cite content that's neither provocative nor engaging

as a barrier to successful demand generation campaigns.



Uh oh.



Does that mean the interwebs are getting even more clogged up with the

kind of mindless drivel that makes us want to donate our brains to the

zombie apocalypse?



Not necessarily. [...]



Read more: http://blog.hubspot.com/blog/tabid/6307/bid/33330/How-Even-Boring-Industries-Can-Create-Interesting-Content.aspx#ixzz20p1Rd7E6